Wednesday, October 16, 2013

Adidas announces new smartwatch for runners, available on November 1st for $399


Just a day after Nike announced the Fuelband SE, Adidas' head of interactive, Paul Gaudio, has just announced a new Adidas smartwatch at GigaOm's Mobilized conference in San Francisco. Primarily aimed at runners, he said that it'll have GPS and will not only measure speed and distance but also provide personal training coaching based on your heart rate thanks to the built-in heart rate sensor. This won't only show up on the screen, but there'll be audio coaching via Bluetooth headphones as well. Unlike other smartwatches, Gaudio says the watch can act as a standalone device and will have a media player onboard so you can use it to listen to music. We don't really know too much else about the watch, but we're assuming it's an extension of Adidas' existing miCoach fitness brand. We'll be sure to update this post once we find out more details. It'll launch on November 1st for $399.

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