You've probably seen that button on your cover photo labeled
"Activity Log," but unless you're a Facebook power user you probably
haven't explored this tool. It shows you every activity you do on
Facebook, whether it's liking a photo, posting a status, or updating
your information. You can even filter by type of activity to make it
more targeted.
Facebook gives you a host of tools to make sure your business's ads
are well made and prominently placed, starting with the Ad Create tool.
You select a goal for promoting your business or page (like more page
likes, increased app engagement, etc.) and the Ad Create tool
automatically selects the right combination of ads to help you reach it.
Image: Facebook
3. App Center
You've been playing Candy Crush for months, but do you use Open
Table's Facebook app to book a reservation? Or use the Spotify app to
share your playlists with friends? If you want to browse new games and
apps, the App Center is the place to go. Access it at the bottom of the
left hand menu.
Image: Facebook
4. Browse
The Browse tool will filter out a randomly selected type of content
through Facebook's Graph Search, whether it's videos that you've liked
or people in your networks you haven't friended yet. For those using
Facebook to kill time (and aren't we all using Facebook to kill time?),
it's an excellent method of procrastination.
Setting up Conversion Tracking helps you track the effectiveness of
your ads based on the specific action you want them to complete, like
buying a product.
If you already have curated lists of audiences that you are using,
you can upload them to your brand's Facebook account to make sharing a
piece of cake. Don't worry, when you upload your lists, your information
is encrypted so that no one can access it, even Facebook.
Image: Facebook
7. Export Your Calendar
If your socialite status is spread out across multiple calendars, you
can export your Facebook calendar information to keep with you when
you're not online. Wouldn't want to miss a party, now would we?
Image: Facebook
8. Facebook Desktop Chat
Don't want to flip back to the Facebook tab every time you get a new
message? You can use one of these instant messaging softwares to chat
from your desktop.
Image: Facebook
9. Page Manager App
If you're managing a brand's page and need to post on the go, the Facebook Manager App is available on the App Store and Google Play for easy access to your account even away from your desk.
If you're optimizing and managing many different ads at once, your
brand should be using the Power Editor. You can easily make minor
variations to the same ad to test what works the best with your
audience. This is also where you can create custom audiences for sharing
ads.
Image: Facebook
11. Interests
Facebook is full of great content that you don't need to miss. Treat
the social site like a Feedly alternative and get content from various
groups tailored to your own interests.
Image: Facebook
12. Chat Keyboard Shortcuts
Want to navigate around chat more quickly? Then try keyboard shortcuts.
Page Insights is essentially Facebook's version of Google Analytics.
Track your page's traffic to better understand how audiences are
engaging with your page.
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